Style essentials
for your everyday

Who Are We?
Ariel & Belle is a virtual destination for women who are looking for contemporary, fashion-forward clothing that will reflect our customer’s style, flair and individuality. By creating a space for women who have created a voice for their sense of style, Ariel & Belle will be a top pick for their next closet favorite.


What’s in a Name?
Ariel & Belle is comprised of two powerful names. The name Ariel, meaning “Lion of God”, and the name Belle, meaning “Beautiful”. Combined together, the name reflects its original meaning, “Beautiful Lioness of God”. Strong, powerful, and filled with beauty, the name sets the bar for the level of the store’s brand image.


The magic behind the brand is a fashion creative who believes in the power of style as individual expression. 


Beautiful names, Ariel & Belle can also be referred to as a combination of two powerful personalities: 

Ariel – Fiesty, sophisticated yet creative, fun, exciting. The ‘live in the moment’ girl.

Belle – Feminine, endearing,  a little meticulous but everybody’s favorite lady.


A&B focuses on being a primary destination for trendsetters, offering unique items as a reasonable price point that they can wear for seasons to come. 

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